Why Target? Your company or product cannot be all things to all people. When you evaluate your product honestly, you will find that it has merits and faults, depending on the priorities and values of those who might use it. It does some things excellently at the expense of other things it could do instead. [...]

If you are a businessperson or entrepreneur, you probably have a website. (If you don't, what are you waiting for? Get your butt on over to here and start telling me about your business. I will help you create the right solution for your situation.) It may just be an on online brochure you use [...]

It’s the end of February, and how many of your new year’s resolutions are still making the daily cut? What happened to all that energy and enthusiasm - that motivation - that compelled you to make them in the first place? If you’re like me, it’s tapered off by now. In fact, I was in [...]

Some emails are intended to be a detailed correspondence that you savor writing, like a letter. But these are few and far between, and for some of us, much more often than not, email is just a means to the end of coordinating small practical outcomes. The point at which writing these emails becomes a resource consuming [...]

The morning is sacred. The streets are empty. The sun is rising. The dew is gently evaporating. Your phone is silent. Your inbox is empty. The day is full of potential, silently buzzing with energy. And everyone else is asleep. But you're not. You're awake, seizing your life and taking advantage of these precious moments everyone [...]

Step 1: Create a Message Map Step 2: Discover Your Customer Personas Step 3: Use the Buyer’s Journey Analysis Step 4: Correlate Your Content Step 5: Plan Your Channels Step 6: Schedule Your Editorial Calendar In the new informational economy, traditional advertising, based on saturating the environment [...]

Recently, my design for my wife's blog thekitchenrag.com received some attention from the fine people over at Theme Fusion in the form of a customer spotlight. Theme Fusion makes a premium Wordpress theme called Avada, which is a flexible and robust product that actually fills a niche somewhere between "framework" and "theme". I've deployed it on a range [...]

1. How to Make Friends with Everybody Remember in middle school, how everybody tended make friends with a group of people to whom they were very loyal, and formed exclusive cliques with their own internal rules and roles? Most people never stop behaving this way. Some say it's a genetic inheritance from our primate ancestors, who lived [...]